SEO & Digital Marketing Specialist | Project Manager | CRM & Customer Experience Systems Specialist

SEO and Digital Marketing Specialist with experience in SEO execution, content marketing, CRM management, workflow automation, AI-powered customer engagement, website management, email marketing, and project coordination.

Focused on improving operational efficiency, enhancing customer experiences, increasing conversions, strengthening online visibility, and delivering structured digital marketing systems that support business growth.

Experienced in CRM and workflow automation, AI-powered communication systems, sales funnel optimization, SEO content, WordPress management, analytics reporting, email campaigns, social media management, and cross-functional team coordination.

• CRM Strategy & Workflow Automation
• AI-Powered Customer Engagement
• Sales Funnel Optimization & Lead Nurturing
• Customer Experience & Support Operations
• SEO Strategy & On-Page Optimization
• Keyword Research & Content Planning
• SEO Blog Writing & Content Marketing
• Local SEO & Technical SEO Support
• WordPress Website Management
• CMS Management (WordPress, Joomla, Shopify)
• Email Marketing Campaigns & Automation
• HubSpot CRM Management
• Podium, Timely & Zapier Integrations
• Social Media Content Management
• Google Analytics 4 & Marketing Reporting
• SEMrush & Local SEO Monitoring
• Adobe Photoshop Illustrator, & Premiere Pro
• Adobe Firefly, Nano Banana, Gemini & ChatGPT
• Project & Workflow Management
• Cross-Functional Team Coordination

• Designed and implemented CRM and workflow automations connecting business-critical platforms, including Podium, Timely, Zapier, and HubSpot, to reduce manual processes and improve operational efficiency.
• Configured and optimized AI-powered communication systems to provide faster customer responses, nurture leads, increase engagement, and help ensure potential opportunities were not missed.
• Managed inbound customer enquiries, prioritized requests, and provided timely, high-quality support to strengthen customer relationships and overall satisfaction.
• Built and refined conversion-focused sales funnels designed to guide prospects from initial enquiry through lead nurturing, conversion, and customer retention.
• Supported WordPress website updates, performance improvements, and user experience enhancements to maintain fast, professional, and brand-aligned digital experiences.
• Streamlined customer journey processes by connecting marketing, CRM, scheduling, communication, and automation systems into more efficient workflows.

• Managed design production for social media graphics, display ads, brochures, one-sheets, and branded marketing materials using Adobe Photoshop and Illustrator.
• Created, resized, and optimized digital assets while maintaining brand consistency across multiple platforms and marketing campaigns.
• Performed photo retouching, icon editing, and final asset preparation in PNG, JPG, and PDF formats for marketing and client use.
• Built and formatted SEO-focused blog posts in WordPress, including content uploads, stock image sourcing, CTA placement, and final layout optimization.
• Maintained and updated WordPress websites using Gutenberg blocks, plugins, and basic HTML troubleshooting.
• Scheduled and published approved content across LinkedIn, Facebook, and YouTube while implementing hashtags, tagging strategies, and UTM tracking codes.
• Supported SEO initiatives through keyword tracking, technical site audits, local SEO monitoring, backlink reviews, and on-page optimization checks.
• Used SEO and analytics tools including SEMrush, Geo Grid, and Google Analytics 4 (GA4) to monitor keyword rankings, website performance, and local search visibility.
• Compiled weekly and monthly analytics reports using GA4, SEMrush, social media insights, and Excel to identify performance trends, growth opportunities, and traffic anomalies.
• Managed email marketing campaign production by updating templates, organizing audience lists and segments, and conducting QA testing for links, subject lines, and mobile responsiveness.
• Assisted with marketing automation workflows, campaign coordination, and CRM-related tasks using platforms including HubSpot and Zoho Campaigns.
• Delivered recurring marketing assets, SEO reports, blog drafts, email campaigns, and other campaign materials within scheduled timelines while maintaining quality and accuracy.
• Collaborated with cross-functional teams to support digital marketing, SEO, branding, website management, content marketing, and campaign initiatives.

• Managed project timelines, scope, deliverables, and KPIs across cross-functional teams.
• Improved delivery speed by 30% through structured workflows and Agile project management practices.
• Coordinated cross-functional teams to improve communication, accountability, and project visibility.
• Served as the primary client contact for project updates, feedback, requirements, and issue resolution.
• Increased client satisfaction by 40% through clear communication, proactive follow-up, and structured project coordination.

• Optimized HubSpot CRM processes and improved lead tracking by 50%.
• Created email campaigns and landing pages contributing to a 35% increase in conversions.
• Improved lead capture rates by 40% through UX and conversion optimization.
• Automated CRM workflows and repetitive processes, reducing manual tasks by 60%.
• Increased email open rates by 25% and click-through rates by 20%.
• Supported SEO content initiatives contributing to a 30% increase in organic traffic.

• Improved SEO performance and product visibility across Shopify.
• Increased organic traffic by 45% and sales by 30%.
• Improved conversion rates by 20% through A/B testing and UX improvements.
• Reduced fulfillment time by 50% through process and workflow automation.
• Improved website navigation and user experience to increase customer engagement.

• Managed projects and digital marketing deliverables for international clients across the US, Australia, and Canada.
• Improved delivery speed by 40% through structured project and production workflows.
• Reduced revision cycles by 50% through better project organization and client communication.
• Increased video impressions by 60% through SEO optimization and improved content distribution.
• Improved website SEO and performance using WordPress tools and optimization techniques.
• Created SOPs and streamlined processes that saved clients 15+ hours per week.

• Supported real estate clients with administrative, technical, marketing, and operational tasks.
• Improved task turnaround time by 40% through structured workflows and efficient task management.
• Created marketing materials that increased customer and audience engagement by 60%.
• Supported website optimization initiatives contributing to a 30% improvement in website conversions.
• Delivered Tier 2 technical support with a 95% first-contact resolution rate.

• Achieved a 98% first-call resolution rate while providing technical support and customer service.
• Reduced escalations by 40% through effective troubleshooting and issue resolution.
• Trained and supported junior staff, contributing to a 20% improvement in team performance.
• Received Top Performer awards from 2007–2009 for consistently strong performance and customer support.